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Digital Marketing involves more of sociology and psychology then technology. For individuals who want to understand the New Age Digital Marketing tools and terminologies of Digital Marketing scheme of things in the Business world and want to have an overview before a dip in the professional scheme of things. Under this course one can learn Digital Marketing for Brand, SEO, SMM, SEM /Performance marketing, Paid –Earned –Owned Media management, Learning to adapt to the challenges faced by Business Ecosystems/ Organizations in a fast-paced digital environment, Understanding of Digital Marketing & Strategy, Understanding of the Digital Advertising space and its role in Brand Building.


  • Business of Brands & Role Of Communication
  • Introduction to Digital Marketing
  • Foundation of Analytics & Digital Marketing Terminologies
  • Starting with the Website
  • Search Engine Optimization
  • Search Engine Marketing
  • Display marketing (extension of SEM in display Ads)
  • Social Media Marketing
  • Advance Social Media Marketing
  • Video Marketing the social media perspective
  • E Mail Marketing
  • Content Marketing
  • Content Marketing Planning
  • Mobile Marketing
  • Digital Data Analytics
  • Weaving it All together Digital Marketing Strategy
  • Pitching For Digital Strategy & New Business
  • Media Strategy Planning
  • Understand The components of MARTECH
  • Reaching Customers with Digital Advertising Layer
  • Providing the Digital Experience & Digital Landscape in Clickstream Layer
  • Digital Landscape in Clickstream Layer
  • Digital Landscape in Ops-Strat Layer
  • Communicating & Optimizing in The Analysis Layer
  • Google Ad Words
  • Google Analytics
  • Facebook Ad Certification
  • LinkedIn Certification

Get Certifications from Google AdWords, Google Analytics, Facebook Ads, LinkedIn and ISDI WPP.

Eligibility & Application

For the age of 18 and above.


Programme Duration: 6 Months, 6 Hours Every Saturday.

Programme Fees: INR 50,000