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Luxury Brand Design and Management is a specialised summer course on the essence, the heritage and the organisation of high-end industries. It focuses on the strategic development of leading luxury sectors and provides an interdisciplinary understanding of their processes and specificities at the crossroads of design innovation, business and culture. In this course, special focus is put on Haute Couture and the relation between French fashion heritage, local crafts, creativity and strategic management. The course objectives are to open your minds to the various verticals of Luxury Fashion worldwide. The course gives an understanding of Fashion industry from Fashion groups perspective and every vertical of products and services offered by them. It is the only Luxury Design and Management course in India that not only introduces you to the one who are active participant in Fashion Economics worldwide but also the know-how of their design process.

The course includes 4 sub-modules including Fashion Hubs and Pioneers of Luxury Branding, Luxury Product Development Process ad Packaging, Luxury Brand and Marketing and Lifestyle Luxury. To get a detailed understanding a candidate should opt for the entire course. However, one can opt for a module-specific study as well.

LEARNING OUTCOMES
Upon successful completion of the consolidated course, students will be able to:

  • Fashion enthusiasts will be thoroughly informed about every sector of Fashion Brand Management
  • They like learn the design process, production and selling of premium products worldwide.
  • The aspirants will develop thorough understanding of Luxury Sales, Consumers and after Sale services.
  • The course will enhance your skills of managing, selling and representing Luxury products
  • The class projects will include multiple case studies and visual projections of Luxury brands and their collections.

PROGRAM CURRICULUM

  • Fashion Hubs and Pioneers of Luxury Branding
  • Luxury Product Development Process and Packaging
  • Luxury Brand and Marketing
  • Lifestyle Luxury

Eligibility & Application

Candidates with a secondary-school (high school) diploma or equivalent are eligible and selected after an interview with the course’s leading faculty and Director.

Duration

Programme Duration: 12 months | Every Saturdays | 3 hours per day

Programme Fees: INR 120000 + 18% GST